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Press Release
June 29 2010
For Immediate Release
Media Contact: Christopher Guerin, Vice President of Corporate Communications, (800) 222-4700 ext. 1030
- Leading music technology retailer granted national sales territory -

Fort Wayne, IN, April 30, 2010 - Sweetwater, the third-largest music instrument and pro audio retailer in the world, and one of the fastest-growing companies in the industry, today announced that Avid has named the company the first nationally authorized Elite Reseller for Avid Pro Tools|HD ICON and other products and systems.

Sweetwater earned this distinction because of the company's ability to seamlessly extend the breadth of Avid's coverage into new territories - including online - with consistent customer service. Avid's Vice President of Sales for the Americas, Jim Atkinson, said, "Sweetwater is well-known nationwide for their customer service and they have made great strides to become a leading Pro Tools dealer, allowing us to impact our business with greater exposure and market demand for Avid audio products. The company, with its in-house service staff, well-executed marketing system, and Pro Tools-certified Sales Engineers, has already been very successful with bringing new business and new customers to Avid and we believe that this change can further that success for both Sweetwater and Avid."

Sweetwater founder and president Chuck Surack remarked, "We've enjoyed a close relationship with Avid through the years, and we're very pleased to have our relationship move up to the next level. We're extremely excited to be able to offer all of our customers across the United States Pro Tools HD and ICON systems, and all of the service and support that Sweetwater provides for those systems."

Sweetwater Vice President of Sales, Jeff Radke, added, "We're honored that Avid has named us as their first nationally authorized Elite Reseller. It is recognition of the efforts of our entire company, and of the commitment and special efforts our Sales Engineers have made to be as qualified and knowledgeable about Avid's Pro Tools HD and ICON solutions as possible. We believe that the industry-leading Pro Tools HD and ICON solutions are the core that serious studios are built around, and we're proud to be able to offer them to all of our customers, no matter where they are located in the United States."
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