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Press Release
January 19 2010
For Immediate Release
Media Contact: Christopher Guerin, Vice President of Corporate Communications, (800) 222-4700 ext. 1030
Sweetwater Sales Up 15% for 4th Quarter
Fort Wayne, IN, January 12, 2010 - Sweetwater, the third-largest music instrument and pro audio retailer in the world, and one of the fastest-growing companies in Indiana, announces a record quarter in total sales and phenomenal job creation during 2009.

Despite a tough economy, Sweetwater's total 4th quarter sales were up 15% from 3rd quarter sales, and up 12% from 4th quarter sales in 2008, which was a record quarter. December 2009 sales were up 20% over December of 2008, which was also a record month.

Total employment at Sweetwater for the year was also higher by 6%, up from 347 to 367 jobs since January 2009, with many of the 20 new employees moving to Fort Wayne from outside Indiana.

Sweetwater founder and president Chuck Surack remarked, "A year ago, I made what some might have thought a brash statement to my employees; I said, 'I don't plan to participate in the recession'. I said it to challenge the entire company to return to the fundamentals that have made Sweetwater a success. In particular, I wanted to refocus our efforts on the customer, providing added value in everything we do, and awesome customer service. And they really came through. Together, we took control of the situation and the results speak for themselves."

Just a few of the many innovations resulting from Surack's challenge were:

1. Expanding Sweetwater's free warranty on all products from one to two years.
2. Offering an easy 3-payment plan and other financing options.
3. Unveiling a brand new look and focus to Sweetwater's website.
4. Adding new product lines, such as acoustic drums.
5. Adding new brand names, such as QSC, Bose, Mesa Boogie, and Orange amplifiers.

The company also embraced the social networking phenomenon, with highly successful presences on Facebook, MySpace, and Twitter, as well as producing more than 225 videos, which are posted at Youtube, as well as at www.sweetwater.com.

Surack concluded, "I'm very optimistic about the future. We are growing and will continue to invest in people and to embrace new ideas in order to guarantee that growth continues."

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