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Press Release
August 10 2009
For Immediate Release
Media Contact: Christopher Guerin, Vice President of Corporate Communications, (800) 222-4700 ext. 1030
 
Sweetwater's GearFest '09 a Success
 
- Music Technology Retailer Celebrates 30th Anniversary with GearFest '09 -

Fort Wayne, IN, August 10, 2009 - Sweetwater, the third-largest music instrument and pro audio retailer in the world, celebrated its 30th anniversary with GearFest '09, an indoor/outdoor festival featuring music, musicians, food, fun, and prizes. This year's expo was bigger than ever, having been expanded to two days filled with dozens of workshops and seminars, over 150 manufacturer exhibits, and many special performances.

GearFest kicked off with a ceremony to celebrate Sweetwater's recent Platinum LEED certification for its new $35 million environmentally friendly facility. Elizabeth Ellis, director of the Indiana chapter of the U.S. Green Building Alliance, and Fort Wayne Mayor Tom Henry honored Sweetwater Founder and President Chuck Surack, commending him for his "green" efforts and the many ways Sweetwater supports the local community.

This year's newly expanded two-day event provided even more opportunities for thousands of musicians, engineers, and producers to participate in the festivities, with customers traveling from as far as Italy to participate. Every inch of the Sweetwater facility and campus was used to accommodate manufacturer presence, presentations, seminars, and performances.

Feature events included the Producer Forum, an all-star panel of producers in a wide-ranging discussion of recording topics, the story behind Gretsch Guitars with Fred Gretsch and esteemed writer and producer Joe Carducci, and a special presentation by world-renowned acoustics expert Russ Berger on home studio acoustics. Other highlights included New York City producer and engineer Fab Dupont's workshop on mixing, acclaimed producer/engineer Frank Filipetti's seminar on mixing with plug-ins, and music technology expert Craig Anderton's session showcasing virtual guitar amps and processing.

GearFest included more than 40 workshops and seminars on recording techniques and live sound, music creation with computers, recording studio acoustics, songwriting, and how to use electronic instruments. Renowned guitar wizards Greg Koch and Nick Catanese and more than a dozen other nationally known performing artists performed on the latest new guitars, keyboards, and electronic drums.

More than 150 manufacturers of musical instruments, music technology, and audio equipment were on hand to give GearFest attendees a look at the latest gear. Many manufacturers even provided sneak previews of new products that were later announced at the recent Summer NAMM trade show.

For those who couldn't attend GearFest to see the performances or workshops, sessions were streamed live online on the Sweetwater website throughout the two days, while other videos were posted to YouTube and photos from the day were displayed on Sweetwater's FaceBook and MySpace pages.

Sweetwater Founder and President Chuck Surack remarked, "There's literally nothing like GearFest in the entire country that is free and open to the public. We're thrilled that hundreds of manufacturers and thousands of customers came out to celebrate our 30th anniversary and to enjoy this amazing event."

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