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Press Release
November 04 2005
For Immediate Release
Media Contact: Christopher Guerin, Vice President of Corporate Communications, (800) 222-4700 ext. 1030
Sweetwater Provides New Payment Option For Customers
Sweetwater, the industry's leading retailer of music technology, has announced that its customers now have a new, extremely convenient method for paying for purchases made either at Sweetwater.com or on the telephone through a Sales Engineer. The new payment method, Bill Me Later by I4 Commerce, is used by some of the world's top retailers for Internet, telephone, and in-store purchases

According to Sweetwater president Chuck Surack, "Bill Me Later is an easy method for customers to purchase musical instruments and studio gear from Sweetwater. No credit card is required, and the transaction is authorized right on the spot, almost instantly, whether the customer is shopping on our web site or is consulting with their personal Sales Engineer on the telephone."

Applying for a Bill Me Later account takes just moments, and requires only a few pieces of information. The customer receives a bill in the mail after making a purchase using Bill Me Later, with the option to pay in full or set up a flexible payment schedule.

With no credit card number or physical card to carry, Bill Me Later is much more secure than other forms of credit payment. In addition, Bill Me Later provides "zero fraud liability" protection, the same protection provided by most major credit cards. This means the user is protected from unauthorized charges.

"With Bill Me Later, Sweetwater's clients have the flexibility to keep their credit card balances low or keep their credit cards available for other purchases," continues Surack. "Managing finances is even easier, and buying power is greatly increased. We're thrilled to be able to offer this wonderful service to our customers, and to provide them with an easy, fast, safe, and secure method for purchasing the instruments and studio and live gear they need to realize their musical and audio productions."

"As a leading music technology retailer, Sweetwater is a valuable addition to our Merchant Network," said Mark Lavelle, vice president of business development at I4 Commerce. "Our experience with other merchants in our Network has shown that Bill Me Later's ease-of-use helps to increase customer satisfaction."
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