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Press Release
December 01 2003
For Immediate Release
Media Contact: Christopher Guerin, Vice President of Corporate Communications, (800) 222-4700 ext. 1030
Sweetwater Expands Internet Team
(Fort Wayne, Indiana) Sweetwater, one of the nation's leading retailers of professional audio equipment, has hired Mike Clem to further spur the growth of their extensive website. Mike Clem will head up Sweetwater's Internet operations as Director of Internet Development, facilitating all aspects of Sweetwater's online presence and overseeing the continued growth of Sweetwater's web site. Mike comes to Sweetwater with over seven years' experience in Internet marketing, including a stint as web developer for TEK Interactive. He holds a degree in Computer Graphics Technology from Purdue University and, like many Sweetwater employees, is also a musician.

Mike cites Sweetwater's reputation in the music technology industry as a reason for accepting a job at the company. "I am very excited to work for an industry leader such as Sweetwater," Mike says.

Sweetwater's website (sweetwater.com) is the largest music-related web site in retail, currently receiving over 50 million hits per month. sweetwater.com offers customers an easily navigable map through Sweetwater's enormous inventory of music technology equipment, with services like Essentials and Accessories listings for each product, Customers' Related Purchases, User Recommendations and many others. Shoppers at sweetwater.com can take advantage of Sweetwater's sterling reputation for technical expertise by exploring the extensive and easy-to-search Media Library featuring audio, video, technical documents and additional images for products.

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