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Press Release
February 01 2003
For Immediate Release
Media Contact: Christopher Guerin, Vice President of Corporate Communications, (800) 222-4700 ext. 1030
 
Sweetwater Opens Exclusive Fender Store
 
Sweetwater announces the Grand Opening of the Fender Store, a site devoted exclusively to Fender's legendary guitars, basses, and amplifiers. Visitors to the Grand Opening on Saturday, February 15th, 2003, can register to win a free Stratocaster and take advantage of a special one-day-only credit rebate offer.

Sweetwater's Fender Store features the internet's largest selection of Fender and Fender-related equipment anywhere, all in one convenient, easy-to-navigate site. Every model of Stratocaster, Telecaster, and Jazz and Precision bass is available, from classic re-issues of vintage, genre-defining instruments to the latest, cutting-edge models. The enormous selection of Fender amplifiers includes perennial favorites like the '59 Bassman, modern classics like the Vibro-King Series, the mind-blowing new Cyber amps, and many, many more. The selection also includes guitar brands that fall under the Fender umbrella, like Squier, Guild, and Rodriguez.

In addition to the Stratocaster giveaway, visitors to the Grand Opening on February 15th, 2003, will receive a 10% credit rebate on any Fender purchase applicable towards their next Fender purchase from Sweetwater. The 10% credit rebate is only available from 12:00 AM to 11:59 PM on Saturday, February 15th, 2003, though the credit lasts for 30 days.

Sweetwater's President and Founder Chuck Surack sees the Fender Store as breaking new ground for the company. "Many people see Sweetwater as a pro audio gear dealer first and a guitar dealer second," Surack says. "We've been a guitar dealer for years, and we know guitars and basses as well as we know keyboards. The Fender Store is an excellent opportunity to prove our expertise in the guitar and bass field." Surack adds that there's also a certain prestige to being the internet's biggest Fender retail store. "Fender instruments have played an enormous role in shaping all kinds of popular music in the last 60 years. They're icons, easily one of the most recognizable brands in the world. We're very proud to be associated with them and offer their legendary products to our customers."

The Grand Opening of the Fender Store takes place Saturday, February, 15th, 2003 at www.sweetwater.com/fender
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