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Press Release
January 01 2003
For Immediate Release
Media Contact: Christopher Guerin, Vice President of Corporate Communications, (800) 222-4700 ext. 1030
 
Sweetwater Garners Host Of Industry Awards
 
Sweetwater, Inc., the nation's leading retailer of professional audio equipment, was honored with a host of awards at 2003 Winter NAMM. These awards come from Sweetwater's peers in the industry and reflect the company's best year yet in what has been widely viewed as a down time in the music retail business.

A couple of the awards honored two cornerstones of Sweetwater's overall business philosophy.

Music & Sound Retailer once again recognized the professionalism and knowledge of Sweetwater's Sales Engineers with an award for the Best Sales Staff in its class. Sweetwater goes to great lengths to ensure the company has the most knowledgeable and informed sales staff in the industry, offering among other things a program called Sweetwater University that keeps Sales Engineers on top of the latest developments in music technology in order to better serve customers.

Sweetwater also received a prestigious REX Award for Customer Service from Music, Inc magazine. This is Sweetwater's fourth REX Award, having been honored in previous years with two other Customer Service Awards and the distinguished Retailer of the Year Award. The REX Awards are based on nominations by music industry manufacturers, suppliers and their representatives. Sweetwater's Service, Technical Support, and Sales departments receive consistently high acclaim from clients for their professional knowledge and willingness to "go the extra mile" for the customer.

Sweetwater also garnered acclaim from manufacturers, earning six awards for Dealer of the Year from Eventide, Waves, Royer, Manley, Focusrite, and Presonus.

Chuck Surack, President of Sweetwater, is grateful for the recognition and sees the awards as a testament to Sweetwater's focus on value and customer service in every aspect of its business. "There is a perception that the economy is weak, so a lot of music retailers are scaling back and not offering the kind of services to their customers that they have in the past," Surack says. "Sweetwater has just come off our best year ever, and I believe the reason we've been able to grow this past year is our commitment to the values on which Sweetwater was founded - consistently providing our customers with knowledgeable Sales Engineers and excellent Technical Support, and doing whatever it takes to make sure the client is happy with his or her experience with us."

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