5501 US Hwy 30 W
Fort Wayne, IN 46818
Toll Free (800) 222-4700
Local (260) 432-8176
Fax (260) 432-1758
Press Release
December 01 2002
For Immediate Release
Media Contact: Christopher Guerin, Vice President of Corporate Communications, (800) 222-4700 ext. 1030
Sweetwater Opens Exclusive Fender Store December 21, 2002
Sweetwater announces the VIP Preview of the Sweetwater Fender Store, the world's largest collection of Fender instruments, amps and accessories on the web. Visitors to the Fender Store VIP Preview will be treated to an experience unlike any other, including one-of-a-kind promotions, contests, and thousands of dollars worth of product giveaways. During the VIP Preview, every customer who purchases one or more Fender products will receive additional Fender gear for free, including amps, accessories and more (while supplies last).

Sweetwater's Fender Store features a huge array of Fender gear, including the most complete assortment of instruments online. You'll find every model of Stratocaster, Telecaster, and Jazz and Precision bass available, from classic re-issues of vintage, genre-defining instruments to the latest, cutting-edge models. The Fender Store's enormous selection of Fender amplifiers includes perennial favorites like the '59 Bassman, modern classics like the Vibro-King Series, the mind-blowing new Cyber amps, and many, many more, as well as other guitar lines that fall under the Fender umbrella, like Squier, Guild, and Rodriguez.

The official Grand Opening of the Fender Store is scheduled for February 15, 2003. Visitors between December 21st and February 22nd will have an opportunity to win a Hot Rodded American Double Fat Strat, valued at close to $1,500.

If you're a guitarist or bass player, this is an event you don't want to miss! Go to www.sweetwater.com/fender and check out Sweetwater's Fender store, your #1 source for EVERYTHING Fender!
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