Sweetwater and MESA/Boogie Team-up To Launch Exclusive Interactive Custom Amp Configurator

FORT WAYNE, Indiana – Sweetwater has announced an innovative partnership with MESA/Boogie®--the original Home of Tone, handcrafting amplifiers of uncompromising quality in Petaluma, California. Today, they are launching the all-new interactive Custom Amp Configurator, which gives musicians the ability to build and instantly visualize custom MESA/Boogie amplifiers online. While other retailers offer MESA/Boogie custom amplifiers, only Sweetwater provides this immersive, interactive configurator which allows customers to see exactly what their creation will look like before placing an order. 

“The goal of the configurator is to let people truly visualize the MESA/Boogie amp they’ve been dreaming of,” said Matt Duncan, Sweetwater’s Vice President of Merchandising Operations. “When customers visit Sweetwater, they can customize their amp in real time by selecting model, custom details, and color, and instantly see an amp that inspires them to create more music.” 

Sweetwater’s MESA/Boogie configurator currently features a dozen different models, with additional amps and custom options to be added soon. These amplifiers are both visually striking and fully road‑ready, combining artistic design with legendary performance. With millions of possible combinations available, the configurator enables musicians to create truly one-of-a-kind amplifiers that reflect their personal style and creative vision. 

Sweetwater and MESA/Boogie collaborated closely to deliver this unique customer experience. This visual shopping experience was developed by Sweetwater with direct input from MESA/Boogie’s design team. Renowned for reliability, tone, and innovation, MESA/Boogie amplifiers reflect decades of craftsmanship and engineering advancement. 

“At MESA/Boogie, we’ve been crafting custom amplifiers from the very beginning, and partnering with Sweetwater allows us to elevate that tradition in an exciting new way” says Barry Staller, Amplifier Business Development Manager at Gibson. “Our new configurator empowers players to shape their dream amp with ease and creativity. Sweetwater has always championed MESA/Boogie, and we can’t wait to see the remarkable custom builds musicians imagine.” 

While other retailers can sell MESA/Boogie custom amplifiers, Sweetwater is the only retailer to offer a configurator that allows customers to see what the product will look like before you purchase. The exclusive MESA/Boogie configurator is available at Sweetwater.com/custom/mesa-boogie/. 

About Sweetwater 

The number one online retailer for music makers, Sweetwater is trusted and beloved by millions of musicians, sound engineers, orchestra directors, and podcasters who rely on the company to help advance their musical and creative journeys. From beginners to rock stars, music makers everywhere seek out Sweetwater’s industry-leading expertise, including in-depth product videos to inform their purchases and unrivaled post-care support. Headquartered in Fort Wayne, Indiana, and founded in 1979, Sweetwater Sound, LLC credits its four decades of profitability to its now 2,500 employees and its deep understanding of the profound connection that music makers have with their craft, their gear, and the creative process. Sweetwater is amplifying change through music, lifting up communities by creating, empowering, and caring about the music makers of tomorrow and today. For more information, visit Sweetwater.com. 

About MESA/Boogie 

Since 1969, MESA/Boogie amplifiers have shaped the evolution of electric guitar tone with innovation and features that can be found in almost every guitar amplifier made today. Handcrafted in Petaluma, California, each individual component is selected in pursuit of the purest tone in its category. With uncompromising construction quality and the world’s finest materials, MESA/Boogie’s attention to detail is second to none. The choice of world-renowned artists and tone enthusiasts for decades, MESA/Boogie’s award-winning Boogie® and MESA Engineering® guitar and bass amplifier collections include the Mark Series, Rectifier®, Fillmore™, California Tweed™, Subway® Bass Series, and a full line of pedals and signal management solutions. For more information, visit: www.mesaboogie.com, and follow us on  X,  IG, FB, and TT.