Sweetwater Announces Return of GuitarFest on September 27

Fort Wayne, IN. — [June 25, 2025] — Sweetwater has announced the return of GuitarFest, which is coming to the company’s Fort Wayne campus on Saturday, September 27. The nation’s number one online retailer for music makers will welcome guitar players and music fans to explore manufacturer booths from some of the top guitar name brands such as Gibson, Fender, and Marshall. There will also be appearances by major artists throughout the day.  

Now in its second year, Sweetwater’s GuitarFest promises a packed schedule designed to excite guitar enthusiasts and music lovers alike. Attendees will have the opportunity to hang out and connect with their favorite brands and some of their favorite artists.

“We’re thrilled to bring GuitarFest back for its second year,” commented Samantha Hunter, director of artist relations and campus events at Sweetwater. “We’ve taken everything we learned from last year’s event — along with the valuable feedback from attendees — and used it to make the experience this year even better. We truly believe 2025’s GuitarFest will be an unforgettable celebration for music lovers of all kinds.”

Sweetwater will showcase the latest guitar and related gear releases along with vendors on-site to answer and demonstrate the very latest guitar innovations. GuitarFest also marks the culmination of eight days of in-store deals as part of Guitar Month at Sweetwater.

Artist appearances will be announced in the coming weeks. Early registration for this free event is available now at Sweetwater.com/guitarfest/ where visitors can also stay up–to date on all the planned activities.

This event is family friendly and takes place on Sweetwater’s state-of-the-art campus located at 5501 US Highway 30 West in Fort Wayne. The Sweetwater campus includes the largest music store in the United States and other attractions for visitors to enjoy.

About Sweetwater

The number one online retailer for music makers, Sweetwater is trusted and beloved by millions of musicians, audio engineers, teachers, band and orchestra directors, and podcasters who rely on the company to help advance their musical and creative journeys. From beginners to rock stars, music makers everywhere seek out Sweetwater’s industry-leading expertise, including in-depth product videos to inform their purchases and unrivaled post-care support. Headquartered in Fort Wayne, Indiana, and founded in 1979, Sweetwater Sound, LLC credits its four decades of growth to its 2,500 employees and its deep understanding of the profound connection that music makers have with their craft, their gear, and the creative process. Sweetwater is amplifying change through music and lifting up communities by creating, empowering, and caring about the music makers of tomorrow and today. For more information, visit Sweetwater.com.