Sweetwater Named a 2022 Omnies Award Winner for Marketing Excellence and Innovation

Sweetwater, the country's number one eCommerce provider of music instruments and pro audio gear, has been named an Omnies award winner by Blueshift, the leading Smart Hub platform for intelligent customer engagement. The Omnies celebrate the innovative ways marketers are hyper-personalizing connections at scale.

The 2022 Omnies award winners were announced at the company's annual Engage conference, held Aug. 31 in San Francisco. Sweetwater was the winner in the New Rising Star category.

"It's truly an honor to be recognized by Blueshift, one of our trusted partners," said Sweetwater Chief Growth Officer Mike Clem, who accepted the award at the conference. "For over 43 years, we have worked hard to make meaningful connections with our customers and to serve them in a very personalized way."

As winner in the New Rising Star category, Sweetwater was recognized for its data-driven marketing strategy, which is focused on engaging interactions across multiple touchpoints throughout the customer lifecycle and providing personalized recommendations for each user.

"The Blueshift Omnies recognize impactful initiatives that create moments of wow for customers across every touchpoint using connected cross-channel campaigns, AI-powered personalization, rich customer data, and more," said Vijay Chittoor, CEO and co-founder of Blueshift. "The Omnies winners are marketing innovators, trailblazers, leaders, rising stars, and mentors. We are proud to celebrate their inspirational approaches to supercharge marketing."

Other winners include CarParts.com, Zumper, Malwarebytes, Slickdeals, and Lending Tree.

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