Industry Veteran Judd Goldrich Joins Sweetwater

Sweetwater is pleased to announce the addition of industry veteran Judd Goldrich to spearhead a new level of artist relations. Goldrich will capitalize on his long-term relationships with key artists, music engineers, and producers, and provide them with a "white-glove" experience that is second to none.

"Judd's unparalleled expertise and connections will be a valuable part of our effort to serve even more musicians and artists," said Executive Vice President and Chief Sales Officer Jeff Radke. "He will be a true asset as we continue our ongoing commitment to always do the right thing and to exceed our customers' expectations."

Goldrich has a rich history in the music industry. As a child he worked at his grandfather's store, the legendary Manny's Music on New York's Music Row (West 48th Street between 6th and 7th Avenues), where he developed relationships with "A List" musicians such as James Taylor, Paul Simon, Steve Jordan, Paul Shaffer and the late John Entwhistle of The Who, just to name a few. For the past 16 years, Judd has been with Guitar Center, initially serving as the general manager for their 14th Street Manhattan flagship store and then as the head of artist relations for the past seven years.

"I am so excited to be part of the Sweetwater team," stated Goldrich. "Sweetwater has an amazing reputation for customer service, and they have the most loyal customer base in the business. They are completely aligned with my philosophy of giving a next-level V.I.P. experience, and I am looking forward to working with Sweetwater to enhance and expand their artist relations program."

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