Sweetwater Hires New SVP of the Sweetwater Experience

Sweetwater is pleased to announce the hiring of David Fuhr as the new Senior Vice President of the Sweetwater Experience.

Fuhr brings a wealth of knowledge to the newly-created position, having spent the last 18 years in various leadership roles at Music and Arts, a national chain of neighborhood music stores and division of Guitar Center. At Sweetwater, he will be responsible for helping maintain and enhance the "Sweetwater Experience" by
focusing on our core business and working to ensure that customers nationwide receive the legendary service they've come to expect.

"We couldn't be more excited about having David on our team. His attention to detail and expertise in the music retail industry will help us become even better at exceeding our customers' expectations," said Sweetwater Founder and CEO Chuck Surack.

"I am very humbled and excited to join the talented leadership team at Sweetwater," Fuhr said. "Chuck has built a customer-centric brand with extremely passionate and loyal customers. The Sweetwater commitment to its employees and community is impressive."

Fuhr is an accomplished bass clarinet and saxophone player and holds a degree in Music Education from the University of Southern Mississippi. He and his wife Lee are relocating to Fort Wayne from Frederick, Maryland. They have one son and three daughters.

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