Sweetwater Hires New VP of Customer Experience

Sweetwater is pleased to announce the hiring of Peter McMahon as the new Senior Vice President of Customer Experience.

McMahon brings a wealth of knowledge to the position, having spent the last 23 years in several leadership positions at Nordstrom, including merchandising, store management and most recently as one of the national directors on the customer experience team. He is a graduate of the Creighton University College of Business.

"I'm excited to be joining the Sweetwater team," said McMahon. "I'm impressed with the high level of customer engagement, and I look forward to partnering with our teams to build upon the current success."

"We are thrilled to have someone with Peter's expertise, knowledge, and customer-centric leadership skills join our team. We are known as a company that puts our relationships with our customers first, and Peter will continue to enhance that to give them the best experience possible," said Sweetwater founder and owner Chuck Surack.

McMahon will work closely with Sweetwater's sales, service, merchandising, logistics and marketing teams to ensure a seamless customer journey.

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