Sweetwater's PreSonus Sales Surge, Earn Dealer of the Year Honor

(Fort Wayne, Ind.) Sweetwater, the nation's leading music technology retailer, has been named Dealer of the Year by PreSonus, a manufacturer of equipment for recording and digital audio. The award caps a year of unprecedented sales growth for the Fort Wayne, Indiana-based dealer.

PreSonus Director of Sales and Marketing Rick Naqvi noted Sweetwater's achievement, saying, "Sweetwater's commitment to excellence and service to our customers is second to none. We have always enjoyed the close relationship we have with them, and we appreciate our partnership with such a talented group of individuals."

Chuck Surack, Sweetwater President, said PreSonus's commitment to quality and customer service mesh perfectly with the Sweetwater approach. "We constantly strive to provide our customers with added value from knowledgeable Sales Engineers and excellent Technical Support, and we do whatever it takes to make sure our clients are happy with their purchasing experience," Surack said.

The PreSonus award highlights a cornerstone of Sweetwater's overall business philosophy. The company goes to great lengths to ensure the best-informed sales staff in the industry serves its customers. Besides recruiting Sales Engineers who have extensive training and experience in music and audio technology, the retailer also puts new employees through "Sweetwater University," a rigorous in-house education program. In addition, Sales Engineers meet frequently with representatives from manufacturers such as PreSonus to learn the latest technical and application information.

Sweetwater's Service, Technical Support, and Sales departments have received many music industry awards for their willingness to "go the extra mile" for customers. The retailer has also garnered acclaim from other audio equipment manufacturers, earning Dealer of the Year awards from Eventide, Waves, Royer, Manley, and Focusrite.

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