Sweetwater and MultiTracks.com announce a partnership aimed at Houses of Worship launching with coverage of NAMM 2013
Sweetwater, the third-largest music instrument and pro-audio retailer in the U.S., and MultiTracks.com, the premier MultiTracks provider for Houses of Worship, jointly announced today that they are entering into a partnership on Sweetwater's Worship Sound Pro website to creating a site specifically for churches covering the latest in gear for worship sound and for the growing number of worship leaders running MultiTracks in their live worship services.
As part of their relationship, Sweetwater's Worship Sound Pro and MultiTracks.com are teaming up this week in Anaheim, CA at the NAMM Show, one of the largest music product trade shows in the world, to bring video coverage of all the latest gear and music trends with a focus on how it can be beneficial to the specific needs of musicians and tech teams in churches.
Since launching in 2006, MultiTracks.com was the first company to introduce the download of multi-tracks created from original master recordings where a worship leader can use any part individual part to enhance their live sound. MultiTracks has agreements with many of the largest music labels and publishers in the Christian music industry including EMI CMG (now Capitol CMG), Integrity Music, Hillsong Live, Bethel Music, Gateway Create and many others and the company has a growing catalog of over 1000 MultiTrack in multiple keys for live performance.
"Sweetwater Worship Sound Pro desires to be on the cutting edge of what's new in worship audio and for churches today and MultiTracks are a big part of that." said Mike Ross, Vice President of Marketing at Sweetwater. "We're thrilled to partner with MultiTracks.com as they bring the best in worship audio and we bring the best in worship gear for churches making the transition to live performance multi-tracks. We see this as a great fit."
"Our customers at MultiTracks.com are churches of all sizes and they all have different needs on their platforms and stages and clearly there are many choices when it comes to gear and software. Sweetwater clearly shows their commitment to houses of worship with their Worship Sound Pro website and magazine which focus on helping churches navigate through all the choices out there so churches find the right gear for their needs and their budget" said Phillip Edwards, Founder of MultiTracks.com. "Over the last few years I've taught many classes at worship conferences around how to best run loops and MultiTracks in their services and a huge part of the learning curve is simply knowing what software and gear to choose. Our partnership with Sweetwater's Worship Sound Pro and their fantastic support team will make it easier than ever before to serve churches in this way and stay on top of the latest trends."Find Out More: Visit MultiTracks
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