Some brands build their reputations on providing uncompromising quality, while others rely on delivering the best value for the money. One of the reasons Sweetwater appreciates Audio-Technica is that they balance these two principles so well, so whether you buy an Audio-Technica wireless system or pair of headphones, you'll save cash and end up with gear you love. And it's not just great for project studios - we've seen Audio-Technica gear used for US presidential debates, The GRAMMYs, World Cup soccer matches, NFL games, PGA Golf, and many other world-class venues.
As a leader in the fields of both consumer and professional audio technology, Audio-Technica's reputation for producing high-value equipment for all levels of musical involvement goes back to their foundation. The company began in 1962 in Shinjuku, Tokyo, and started by producing superior stereo phono cartridges. They established their US headquarters in Akron, Ohio, in 1972, and launched their first headphones two years later. By 1979, Audio-Technica had released their first microphone line, and they've been on the forefront of microphone technology ever since.
Audio-Technica Microphones
The first professional microphones to come from Audio-Technica were the 800 Series, which eventually evolved into the highly popular and affordable Artist Series models found everywhere today. Onstage, Audio-Technica's Artist Series microphones include virtually indestructible handheld vocal mics and a plethora of purpose-built instrument microphones that are well known for capturing drums, guitar cabinets, and more.
Audio-Technica microphones are common fixtures in professional studios, film sets, and in front of live audiences. With early endorsements from Phil Ramone, Alan Parsons, and other noteworthy figures, the 40 Series has been a recording favorite since the early '90s, while entry-level models such as the AT2020 side-address cardioid condenser mic are found in virtually every project studio. At the same time, Audio-Technica's breakthroughs in miniature fixed-charge (electret) condenser microphones have revolutionized house-of-worship presenting, theater, and broadcast.
Audio-Technica Headphones
Audio-Technica took the leap from producing phono cartridges to creating hi-fi headphones in 1974, and by the late '70s, they earned a MITI Good Design Award. Today, Sweetwater is happy to offer a variety of popular Audio-Technica headphones, which our customers love for everything from casual enjoyment to critical listening. Audio-Technica ATH-M50x professional monitor headphones are a favorite for studio musicians and engineers who need to focus in on nuances; whereas the trio of balanced armature drivers in their ATH-E70 earphones allow bass players to monitor live with in-ears, without sacrificing low-end detail.
Audio-Technica Wireless Systems
There's no stage too big or too small for Audio-Technica wireless technology. Top-end wireless microphone systems, such as Audio-Technica’s 5000 Series models, can be found on the front lines of world-class arenas, while their popular System 10 digital wireless systems deliver ultra-clear and totally reliable wireless performance to artists playing modest venues.
One of the key aspects of the Sweetwater Difference is our commitment to doing the right thing for our customers. Sometimes, that means finding the best deals for engineers and artists working on tighter budgets. That's why we're so glad to have a great relationship with Audio-Technica, which allows us to offer everyone professional-quality microphones, headphones, and more. And with great new music and audio gear coming out all the time, we're always excited to see what's next from Audio-Technica.
Still searching for more reasons to choose Audio-Technica headphones, mics, and wireless systems? Check out the following Sweetwater buying guides for more information.
* Offer applies only to single-receipt qualifying purchases. No interest will be charged, and equal monthly payments are required on promo purchase until it is paid in full. The payments equal the initial total promo purchase amount divided by the number of months in the promo period, rounded up to the next whole dollar. These payments may be higher than the payments that would be required if this purchase was a non-promo purchase. During the last month(s) of the promo period the required monthly payment may be reduced due to the prior months’ rounding. Regular account terms apply to non-promo purchases. New Account APR is 29.99% as of 1/1/2024. Minimum Interest Charge is $2. Existing cardholders: See your credit card agreement terms. Subject to credit approval.
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