Go DEEP!

They say that in electronics there's no new technology - the only changes will be in size and applications. Things will simply keep getting smaller while doing more. This is certainly true in music, (just think about what an iPod can do) but as we design smaller playback systems with small speakers, there are also some tradeoffs, particularly in music. Clever cabinet designs and high-excursion drivers can get you only so far. Any audio engineer trying to extract bass from real-world components must eventually face the laws of physics: All things being equal, small boxes and speaker cones can't move enough air to produce a room-shaking low end. When working with systems tiny enough to toss in a shoulder bag, the challenge is even more formidable. Interestingly enough, Waves MaxxBass 101 has a new solution to this problem using a very old concept. MaxxBass uses the psycho-acoustic phenomenon of the "missing fundamental" to add specific harmonics to the original audio signal. This effect was originally discovered by organ builders in the 1700s who were trying to deliver deep pedal tones on smaller organs. It took Waves, the leader in computer-based processing to audio professionals to optimize this effect to compensate for speaker bass limitations. Waves MaxxBass 101 at a Glance:

• MaxxBass Bass Enhancement adds deep bass sound without adding bass frequencies.
• MaxxBass 101 can be integrated in both new and existing sound systems.
• MaxBass 101 can easily take the place of a massive array of subs.

MaxxBass Bass Enhancement; How it Works Waves MaxxBass 101 delivers deeper, natural bass response on bass limited speakers, below the physical speaker limits without exceeding speaker driver excursion limits or increasing power consumption. This revolutionary approach to bass is patented and is already utilized in mastering much of world's recent popular music. The clever designers of the Waves MaxxBass 101 have figured out how to make physics work for them, Using a phenomenon known as the Law of the Missing Fundamental. The Waves MaxxBass 101 convinces the ear that it hears frequencies lower than those a speaker is actually generating. Long used by pipe-organ composers to produce gut-wrenchingly deep notes, this principle states that if you play two closely spaced pitches, the ear perceives a third tone at what is called the "difference frequency." Simultaneously playing a 110-Hz A and a 165-Hz E, for example, creates the illusion of an octave-lower A at 55 Hz. Waves MaxxBass 101 uses this psychoacoustic effect to extend the low end of car stereos, portable music players, and even audio CDs. Waves MaxxBass 101 has also begun appearing in computer speakers such as Waves' own Maxx Home MiniWoofer. It's virtually impossible in the labs to differentiate between physically real sound and MaxxBass-generated output. Furthermore, because these virtual waveforms exist only in your head, MaxxBass speakers aren't nearly as vulnerable to the acoustic effects of room placement. Easy Sound System Integration MaxxBass 101 is a full length 1U rack mountable system that provides stereo analog I/O for terminal blocks, XLR and TRS (+4dBu sensitivity). [url=http://www.sweetwater.com/store/detail/MaxxBass102]MaxxBass 102[/url] is a half length 1U system, which provides stereo analog I/O on RCA connectors (-10dBu sensitivity). Waves MaxxBass 101 and MaxxBass 102 can be integrated in both new and existing sound systems. Both products provide a complete MaxxBass solution with stereo analog inputs and outputs. Controls are provided for input level, frequency and intensity. In just a few minutes the system can be tuned for optimum bass performance for a wide range of speaker types. Both systems also provide a lock button that freezes MaxxBass Frequency and Intensity controls after setting. MaxxBass 101 Applications Waves MaxxBass 101 can be utilized on both main and monitor speakers. On the main speakers with subwoofers, Waves MaxxBass 101 delivers a deeper bass sensation without overdriving the subwoofer. Connect MaxxBass between the system's crossover unit low-frequency output and the subwoofer amplifier. A main speaker system not including a subwoofer can achieve the sound of a subwoofer by using MaxxBass 101. On-stage monitors normally use smaller speakers, either in side-field or personal monitoring setups. Use MaxxBass to enhance the on-stage monitoring system to allow it to deliver a fuller, deeper, and thus less harsh sound. Clubs, DJ, Band Systems, Studios For shows inside coffee shops, retail spaces, and even more clandestine affairs, a single Waves MaxxBass 101 could easily take the place of a massive array of subs that eat up both space and rental dollars. Club owners and P.A. rental companies should certainly have Waves MaxxBass 101 in their sights. For a meager investment the bass response of a room or package P.A. can be augmented greatly. Musicians and producers should also be able to get a lot of mileage out of the Waves MaxxBass 101, sweetening the low end of both live playback material and studio recordings. Users might find it especially helpful on MP3 or Real Audio files that are lacking in bottom end. Waves MaxxBass 101 Features:

• MaxxBass can be utilized in almost any sound system to improve bass performance
• 1U rack system
• 2-channel unit with controls for Input Trim, (effect) Frequency, and Intensity
• Front-panel LEDs provide indication of signal presence independently for left and right channels, Bypass, Lock, and Power
• The rear panel provides a lock button, which disables the Frequency and Intensity front-panel functions, effectively locking in the current settings
• A bypass button switches off the bass enhancement system
• Each input features terminal block, XLR, and TRS connectors balanced or unbalanced, at +4dBu sensitivity
• Each output features terminal block, XLR, and TRS connectors, balanced or unbalanced, at +4dBu sensitivity
• MaxxBass 101 supports frequency settings in the range of 25 - 100Hz
• RS232 serial connector on rear panel for future updates
• External 16V AC power supply included

Previously, to improve bass response required upgrading speakers, amplifiers, and resetting equalizers. Waves MaxxBass 101 breaks through the bass reproduction barrier by delivering deeper, richer bass without changing amplifiers and speakers in both new and existing sound applications including project studios, restaurants, retail stores, clubs, DJ/Bands, Houses of Worship and sound reinforcement