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Podcast Central > How to Make a Podcast
 
CREATING A PODCAST

Creating your own podcast isn’t a difficult process. It takes just a few steps. (Of course, you can make it more complex if you like!) Even better, there are now a variety of free tools that will handle the more arcane parts of the process.

 
1.

Create your audio file — Your podcast can be a “radio”-type show, a spoken political rant, a verbal journal, a music program, whatever you want to record and have listeners hear. You can start out doing something as easy as simply pluging a USB microphone straight into your computer and using a free program such as Audacity for the Mac and Windows, Garageband for the Mac, or any of a number of other free audio programs to record yourself speaking.

Of course, you’ll get much better results with a slightly more sophisticated system — in particular, more powerful software will allow you to easily layer background music with your voiceover, transition from segment to segment in your show, blend together different tracks so you can add sound effects, and more. Garageband will allow you to do those things, or Mackie’s Tracktion is another easy-to-use option. For serious processing power, DAW (Digital Audio Workstation) software such as Cakewalk SONAR, MOTU Digital Performer, Apple Logic, Digidesign Pro Tools and others will give you the same capabilities as the pros have. Music software, such as Propellerhead Reason and Cakewalk Project 5, will let you add your own backing music tracks to bring even more originality to your podcasts.

Stepping up your audio equipment will also help; a better mic, a microphone preamp/processor, effects devices, a mixer, studio speakers and headphones will all help take your podcast to the next level.

Be sure to trim the beginning and end of your podcast with an audio editor so that there’s no “dead” space before your show starts.

Audacity is free, open source software for recording and editing sounds. It is available for Mac OS X, Microsoft Windows, GNU/Linux, and other operating systems.
   
2. Convert your audio file to MP3 format. Once you have your podcast recorded, you’ll need to convert it to MP3 format so listeners can download it. Any of a number of pieces of software can be used to do this — we’re just talking regular old MP3 files. There are free audio editors/file converters, or for best results I recommend using BIAS Peak on the Mac or Sony Sound Forge or Steinberg Wavelab on Windows to do the conversion. The advantage to using a “commercial” program is that you’ll also get a lot of audio editing and processing capabilities that will be very useful to you when you’re creating the audio for your podcast.
   
3. Create the RSS Feed file. An RSS file is what lets an aggregator or reader find and access your podcast via the Internet. The RSS file is simply a text file formatted with particular XML (eXtensible Markup Language) tags. There are several ways to create an RSS file for your podcast.


A: Manually create the file.

If this is the path you want to pursue, there are a number of sites on the web that can walk you through the process, and explain what each tag means (though if you look at Figure 1, much of it is pretty easy to figure out if you’ve done any programming before). The top portion (above <item>) identifies the podcast, spells out the language and copyright, etc. The bottom portion (<item> and below) identifies the particular “episode” or installment; adding more items lets you have an ongoing daily, weekly, or monthly podcast.

B. Use blogging software.

Online blogging software, such as Blogger has RSS creation features.

C. Use a free RSS creator.

Podifier, Figure 2, for Mac and Windows, and RSS Publisher for Windows are freeware apps that create RSS files in step-by-step fashion. Just fill in the blanks, and they spit out the XML file for you. I’ve used Podifier; it’s easy and works great — and you can’t beat the price!

D. Use a commercial RSS creator application.

While freeware tools are great, by spending a few dollars you can get an RSS creator that offers a variety of features that may be useful to you, such as support for optional tags and capabilities. Examples include: FeedForAll (Mac and Windows), Feeder (Mac), ePodcast Creator (Windows), and Cast Easy (Mac). Many of these commercial programs have free trials/demos that you can download so you can check out how the program works before you buy.

Figure 1:
<?xml version="1.0"?>
<rss version="2.0">
<channel>
<title>
Podcast Test #1</title>
<link>
http://www.xyyx.com/Podcasts/PCTest.mp3</link> <description>A test of Sweetwater podcasting</description>
<language>
en-au</language>
<copyright>
2005</copyright>
<lastBuildDate>
Mon, 31 Oct 2005 16:31:58 -0500</lastBuildDate>
<ttl>
360</ttl>
<item>
<title>
Sweetwater podcasting: Episode 1</title>
<description>
The first podcast ever created by Sweetwater</description>
<pubDate>
Mon, 31 Oct 2005 16:31:58 EST</pubDate>
<enclosure
url="http://www.xyyx.com/Podcasts/PCTest.mp3" length="2067522" type="audio/mpeg" />
</item>
</channel>
</rss>
Figure 2:
Podifier is a freeware program that will automatically create and upload RSS files.
4. Upload the RSS file and MP3 to your website. Generally this is done using FTP, but many of the freeware and commercial RSS creators will do this for you automatically. The one thing you have to be sure of is that the RSS file and MP3 file are located in the same directory.
   
5. Validate the feed. To do so, just go to http://feedvalidator.org and type in the URL of your RSS feed. If there are errors in your RSS file code, Feed Validator will find them and tell you how to make the necessary corrections. It’s a good idea to do this with each RSS feed you create. It only takes seconds, and it’s free!
   
6. Publicize your podcast. There are many podcast directories out there on the web. You can also add buttons and icons to your site to make people aware of your podcasts. (One free source of custom buttons and icons is http://www.feedforall.com/public/rss-graphic-tool.htm).

APPLE & ITUNES ENHANCED PODCASTS VIDEO PODCASTS
Apple is hosting podcasts, and you can access them via iTunes. To fully take advantage of all that iTunes offers in this capacity, some optional XML tags can be added to the RSS feed file. Some of the commercial RSS creator programs will add these tags automatically. iTunes supports podcasts with pictures and web links that show up in the iTunes Song Artwork window. This requires software that can create “chapters” in the MP3 file. Cast Easy can do this, as can Apple’s Chapter Tool. This is the latest: You can export a video file from QuickTime 7 Pro (Mac or Windows) in iPod format, and enclose its location within an RSS file in the same way you can an audio MP3. The “video podcast” can then be downloaded and viewed on a computer or compatible iPod.
 

 


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