Sweetwater Exclusive! Interview with Hartley Peavey
Recently Hartley Peavey paid a visit to Sweetwater. He sat down before our cameras and discussed the Peavey way of doing business, the 40-year history of his company, and the combination of Peavey products and Sweetwater sales and service. It was easy to see why Hartley Peavey has managed to gather a staff of enthusiastic, loyal employees who are dedicated to providing musicians with the best tools for creating music, at the most affordable prices.

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PLAY	Question 1 - How did you get started in the music business?
PLAY	Question 2 - Can you explain how you got into using CNC machines in your guitar manufacturing process?
PLAY	Question 3 - What is Peavey's primary focus in relation to product development?
PLAY	Question 4 - How do you respond to those who assume "inexpensive" means "inferior?"
PLAY	Question 5 - What can Peavey and Sweetwater offer customers that they can't find anywhere else?
PLAY	Question 6 - What would you want Sweetwater customers to know about Peavey?
PLAY	Question 7 - How does your approach to manufacturing benefit musicians?

40 Years of Innovation in Musical Equipment
For 40 years Hartley Peavey and his company have been amazing and delighting customers with world-class offerings. Now Sweetwater is proud to be able to offer you the complete line of Peavey products.

A Commitment to Excellence
There are just so many parallels between the way in which Peavey does business and the way we do things here at Sweetwater. Our values are the same: customer service, top quality, efficiency, and commitment to excellence. These are all things our companies share in common, things that we base our success upon. And like Sweetwater, Peavey is family owned and operated. When you buy a Peavey product, it has the stamp of approval from Hartley Peavey himself.

Modern Manufacturing on a Grand Scale
We visited Peavey in Meridian, Mississippi and were blown away by the awesome factories and production facilities the company uses to manufacture its products. Clearly Peavey’s goal is to create the finest possible gear, intended to stand up to years and years of hard use on stage and in the studio. The variety and number of products the company produces is simply staggering — more than 2,000 items are in the current Peavey catalog!

Happy 40th anniversary, Peavey, and welcome to the Sweetwater family! We look forward to celebrating many anniversaries together in the future.