Jon Croft is the new Senior Category Manager for Guitars and Drums. Jon comes from the L.A. area and possesses a wealth of knowledge in merchandising guitars. Most recently Jon was the Platinum Guitar Manager for Guitar Center at their corporate headquarters in California, responsible for all higher end guitars in the G.C. Chain and online. Prior to that Jon managed one of G.C.'s largest stores in Fountain Valley, California, and earlier served as a Sales Manager in the chain's Hollywood store. He has also worked on the vendor side of the business for ESP Guitars and VHT Amplification, and began his career in two boutique guitar shops in the Seattle area.
Senior Category Manager Matt Duncan arrives in Fort Wayne from Medford, Oregon, where he was the buyer of Amps, Pedals and Effects for Musician's Friend. This is the same category Matt will merchandise at Sweetwater. Previously, Matt ran his own security systems business, but earlier in his career spent seven years in sales and management at the Guitar Center store in Medford.
Vice President of Merchandising Phil Rich, said, "I'm very excited to have Jon and Matt on the Merchandising team here at Sweetwater. Their extensive MI experience in both sales and merchandising will be a key factor for our continued success and growth, particularly in the area of guitars and amps, where their talents will be utilized."
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| ©2013 Sweetwater Sound, Inc. All rights reserved. ======================================================================== Sweetwater Sound, Inc., 5501 US Hwy 30 W, Fort Wayne, IN 46818 USA Phone: (800) 222-4700, Website: http://www.sweetwater.com, General Email: info@sweetwater.com Sweetwater began business 34 years ago in Fort Wayne, Indiana and is the country's most respected dealer in high-technology
equipment for musicians, recording studios, and broadcasters - from microphones and
digital recording systems to electric guitars to electronic keyboards and electronic drums.
Sweetwater customers range from beginners to rock stars. The company's equipment
can be found in Los Angeles, New York, and Nashville recording studios, TV and radio
stations all across the country, as well as in tens of thousands of home recording
studios nationwide. Sweetwater is built on a commitment to the highest level of
customer service in the music technology industry.
For further information visit www.sweetwater.com. |