Sweetwater Sound Inc., the fifth-largest music instrument and pro audio retailer in the world, according to Music Trades magazine, and one of the fastest-growing companies in the industry, is celebrating the 10th anniversary of inSync, the first daily Internet newsletter for musicians and recording enthusiasts and professionals.
Every business day for the past ten years, in a special feature called inSync at its www.sweetwater.com website, Sweetwater has posted industry news, new product information, news of new product arrivals, and two tremendous resources: the Word for the Day and Tech Tip of the Day.
To date, well over 2,000 music and technology-related terms have been compiled in the Word for the Day glossary, with a new one added each day. It's literally become a technical dictionary for the industry, and is consulted daily by recording studios and schools. The Tech Tip of the Day contains everything from answers to questions the company receives, to helpful tips and tidbits for getting more out of music technology, to problem fixes, to news on technical issues.
"This is something else we're very proud of," remarks Sweetwater founder and president Chuck Surack. "More than a decade ago, Sweetwater was one of the first retailers to have a presence on the fledgling Internet. There was nothing like inSync available in our industry; there might have been one or two other newsletters in other industries, but it was pretty revolutionary at the time. Now that I think about it, I guess we were blogging long before the term was even invented."
With the daily flood of information, inSync is even more vital today; Sweetwater's team combs the web and talks to manufacturers every day to bring together all the relevant information they can find, then distills it down into bite-sized chunks. In addition, each week's daily inSync issues are compiled and sent out to subscribers on Friday night. An RSS feed is also available. inSync remains totally free, and contains no ads or sales pitches.
Surack added, "We really don't get anything for it. But I like the fact that we're giving back to the industry and helping people stay up to date. I read it myself every day to stay on top of what's happening."
inSync can be found at www.sweetwater.com/insync.
| ©2013 Sweetwater Sound, Inc. All rights reserved. ======================================================================== Sweetwater Sound, Inc., 5501 US Hwy 30 W, Fort Wayne, IN 46818 USA Phone: (800) 222-4700, Website: http://www.sweetwater.com, General Email: info@sweetwater.com Sweetwater began business 34 years ago in Fort Wayne, Indiana and is the country's most respected dealer in high-technology
equipment for musicians, recording studios, and broadcasters - from microphones and
digital recording systems to electric guitars to electronic keyboards and electronic drums.
Sweetwater customers range from beginners to rock stars. The company's equipment
can be found in Los Angeles, New York, and Nashville recording studios, TV and radio
stations all across the country, as well as in tens of thousands of home recording
studios nationwide. Sweetwater is built on a commitment to the highest level of
customer service in the music technology industry.
For further information visit www.sweetwater.com. |