|April 18 2007|
|For Immediate Release|
|Media Contact: Christopher Guerin, Director of Program Development, (800) 222-4700 ext. 1030|
|Sweetwater Purchases Digital Pro Audio Website|
| - Leading music technology retailer continues to grow -
Fort Wayne, IN - Sweetwater, the fifth-largest music instrument and pro audio retailer in the world, according to Music Trades magazine, has purchased and will operate the Digital Pro Audio e-commerce website at www.digitalproaudio.com. The website will retain its Digital Pro Audio name and URL, but will be linked to Sweetwater's main website at www.sweetwater.com.
The purchase of Digital Pro Audio's assets is Sweetwater's second acquisition since the beginning of the year. In March, the company announced the purchase of the assets of Lentine's Music, a music instrument and equipment retail chain based in Akron, Ohio.
Digital Pro Audio, with the slogan "High Tech, for Less," specializes in reasonably priced, but sophisticated recording equipment, including studio workstations, mixers, monitors, microphones, headphones, portable digital recorders and MP3 players.
In addition, the website features performance-related equipment, including mixing boards, wireless systems, amplifiers, microphones, DJ equipment, and podcasting systems, plus a wide variety of musical instruments, electric and acoustic guitars, keyboards, synthesizers, and drum machines.
Sweetwater founder and president Chuck Surack states, "The purchase of the Digital Pro Audio assets is part of an ongoing effort to expand the Sweetwater brand into the growing market for professional audio equipment of every description."
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