|April 27 2006|
|For Immediate Release|
|Media Contact: Christopher Guerin, Director of Program Development, (800) 222-4700 ext. 1030|
|Sweetwater Wins 2006 Torch Award|
| - Retailer Honored For Exemplary Business Integrity And Ethics -
Fort Wayne, IN, April 27, 2006 - Sweetwater, the nation's leading retailer of musical instruments and technology, has been honored with a 2006 Torch Award For Marketplace Ethics for demonstrating the highest ethical standards. The honor was announced at a gala celebration held at the Grand Wayne Center in Fort Wayne, Indiana, on April 19th, 2006.
The Torch Awards were created to recognize companies in Northeast Indiana that have demonstrated adherence to a firm belief in ethics, integrity, and honesty. Other criteria for the award include company history, reputation, marketplace and management practices, and training programs. Customers, vendors, and employees of Northeast Indiana companies nominated 28 companies, which were divided into four groups based on their number of employees. Eleven independent judges selected the winners from the four groups. Sweetwater was chosen as the winner of the 51 to 250 Employee category.
Chuck Surack, President and Founder of Sweetwater, was featured in a video presentation played at the ceremony where he shared an example of the company's ethics in action: "We had a customer who was having problems with a mixing board he bought from us several years ago. We not only convinced the manufacturer to fix the piece of equipment - even though the warranty had run out long before - but our support staff bought a similar piece of equipment on eBay to lend to the customer so he could stay in business during the repair process."
According to Surack, "This example isn't an isolated incident. It's the way we do business, a core belief. It's everything we practice and everything we believe." Mike Coil, president of the local Better Business Bureau, added, "Ethics and integrity are alive and well in northeast Indiana."
After the ceremony, Surack stated, "I founded Sweetwater 27 years ago because I couldn't find a music and pro audio dealer that offered the service, selection, and above all honesty and integrity I needed to support my recording studio business - I wanted a dealer I could trust to do the right thing for me. That's the foundation that we've built Sweetwater upon, and we spend a tremendous amount of effort to maintain the level of integrity, honesty, and ethics we feel are necessary in order to serve our customers and friends in the way they deserve. I'm very proud that the efforts of our entire staff on behalf of our customers have been recognized with this Torch Award."
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