Sweetwater Press
Releases
Press Release
January 01 2003
For Immediate Release
Media Contact: Christopher Guerin, Director of Program Development, (800) 222-4700 ext. 1030
 
Sweetwater Garners Host Of Industry Awards
 
Sweetwater, Inc., the nation's leading retailer of professional audio equipment, was honored with a host of awards at 2003 Winter NAMM. These awards come from Sweetwater's peers in the industry and reflect the company's best year yet in what has been widely viewed as a down time in the music retail business.

A couple of the awards honored two cornerstones of Sweetwater's overall business philosophy.

Music & Sound Retailer once again recognized the professionalism and knowledge of Sweetwater's Sales Engineers with an award for the Best Sales Staff in its class. Sweetwater goes to great lengths to ensure the company has the most knowledgeable and informed sales staff in the industry, offering among other things a program called Sweetwater University that keeps Sales Engineers on top of the latest developments in music technology in order to better serve customers.

Sweetwater also received a prestigious REX Award for Customer Service from Music, Inc magazine. This is Sweetwater's fourth REX Award, having been honored in previous years with two other Customer Service Awards and the distinguished Retailer of the Year Award. The REX Awards are based on nominations by music industry manufacturers, suppliers and their representatives. Sweetwater's Service, Technical Support, and Sales departments receive consistently high acclaim from clients for their professional knowledge and willingness to "go the extra mile" for the customer.

Sweetwater also garnered acclaim from manufacturers, earning six awards for Dealer of the Year from Eventide, Waves, Royer, Manley, Focusrite, and Presonus.

Chuck Surack, President of Sweetwater, is grateful for the recognition and sees the awards as a testament to Sweetwater's focus on value and customer service in every aspect of its business. "There is a perception that the economy is weak, so a lot of music retailers are scaling back and not offering the kind of services to their customers that they have in the past," Surack says. "Sweetwater has just come off our best year ever, and I believe the reason we've been able to grow this past year is our commitment to the values on which Sweetwater was founded - consistently providing our customers with knowledgeable Sales Engineers and excellent Technical Support, and doing whatever it takes to make sure the client is happy with his or her experience with us."

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©2013 Sweetwater Sound, Inc. All rights reserved.
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Sweetwater Sound, Inc., 5501 US Hwy 30 W, Fort Wayne, IN 46818 USA
Phone: (800) 222-4700, Website: http://www.sweetwater.com, General Email: info@sweetwater.com

Sweetwater began business 34 years ago in Fort Wayne, Indiana and is the country's most respected dealer in high-technology equipment for musicians, recording studios, and broadcasters - from microphones and digital recording systems to electric guitars to electronic keyboards and electronic drums. Sweetwater customers range from beginners to rock stars. The company's equipment can be found in Los Angeles, New York, and Nashville recording studios, TV and radio stations all across the country, as well as in tens of thousands of home recording studios nationwide. Sweetwater is built on a commitment to the highest level of customer service in the music technology industry. For further information visit www.sweetwater.com.
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